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EXPERTS

Yoshinori Fujikawa
Yoshinori Fujikawa

Associate Professor & Faculty in Charge of MBA Program Graduate School of International Corporate Strategy Hitotsubashi University

Brief biography:
Yoshi Fujikawa is an Associate Professor & Faculty in Charge of MBA Program at Graduate School of International Corporate Strategy (ICS), Hitotsubashi University, Tokyo, Japan (From April 1, 2007). Prior to joining ICS, Yoshi was a Lecturer and Research Assistant at Pennsylvania State University (University Park, PA). He also worked as a Research Associate at the Mind of Market Laboratory and the Division of Research, both at Harvard Business School (Boston, MA). His business experience includes marketing research and strategic consulting work with Olson Zaltman Associates, the inventor of the patented research method ZMET (Zaltman Metaphor Elicitation Technique).